By Giuseppe Ventrella


In an industry known for its timeless traditions and classic practices, a new trend has emerged that might raise a few eyebrows: wine in a can. Yep, you heard it right! The wine market has taken a daring leap into the world of innovation, and while some skeptics may question this unconventional packaging, we are here to explore the exciting possibilities it brings. So, let's dive into the realm of canned wine and address any concerns you may have, while uncovering its sustainability, delicious flavors, and the benefits that make it worth a try.

Skepticism of Wine Consumers in an "Old-School" Market.
The wine industry has always been associated with elegance, tradition, and, let's face it, a touch of snobbery. So, when something as novel as canned wine enters the scene, it's quite likely that some will be skeptical. But hey, progress and innovation are essential for any market to thrive. Canned wine offers convenience and portability without compromising quality. It's time to embrace the new while still cherishing the old. Yes you can have both. 

Sustainable Sips in a Can.
We live in a world where sustainability is a hot topic, and rightfully so. Canned wine steps up to the plate when it comes to being eco-friendly. The aluminum cans have a significantly lower carbon footprint compared to their glass bottle counterparts. They are lightweight, reducing emissions during transportation, and are easily recyclable. By giving canned wine a chance, you're not only treating your taste buds but also doing your part for a greener future in the wine industry.

Pure Flavor.
Let's address the elephant in the room. Will the can impact the wine's flavor and overall experience? Fear not, dear wine enthusiasts! Cans are designed to preserve the wine's organoleptic purity, ensuring your taste buds are in for a treat. They provide a protective shield against light and oxygen, both of which can harm the quality of wine over time. With great canning techniques and quality control measures, natural winemakers deliver a delightful drinking experience that rivals any bottle.

Natural wine in cans, can, petnat, canned wine, La Spettinata, No Virus Please, La Cattiva, Italy

Perfect Pairing: Natural Wine and Canned Wine
If you're a fan of natural wine, you'll be pleased to know that canned wine can be a perfect match for you. Natural wine, with its minimal intervention approach and focus on organic farming, has gained popularity amongst wine lovers. Canned wine aligns well with the ethos of natural wine, offering a more sustainable and accessible packaging option.

Canned wine brings a range of benefits that are impossible to ignore. Firstly, let's talk convenience. No longer do you need to worry about finishing an entire bottle to avoid wasting wine. Cans offer single-serving options, making them perfect for picnics, outdoor gatherings, or whenever you're on the move. Say goodbye to corkscrews, and hello to spontaneity!

A Step Forward For The Wine World
The introduction of canned wine signifies progress, flexibility and an embrace of new ideas in the market. By breaking away from tradition, the industry appeals to a wider audience and fosters innovation. Canned wine appeals to the adventurous, sustainability-conscious younger generation, while still maintaining the loyalty of existing wine enthusiasts. It's an exciting shift that allows wineries and producers to connect with new demographics, ensuring the love for wine continues to flourish.

Conclusion: As the wine market continues to evolve, it's crucial for us as consumers to keep an open mind and embrace new concepts. Canned wine offers sustainability, unrivaled flavors, and a host of benefits that make it an enticing choice for wine lovers. So, why not raise a can and join the movement? By exploring this innovative packaging format, you're not only enjoying the convenience of single servings but also contributing to a vibrant and eco-friendly wine industry. 


Wine in a can? We totally can!

And in case you want to give canned wine a chance, you can try La Spettinata and No Virus Please, from our friends at La Cattiva, also as part of our Budget Box